With a core understanding of the online gaming customer, the industry and competitor offerings, Player Response will help your brand acquire more quality players with lower acquisition costs. We deliver players using established and trusted avenues, including both online and offline marketing services. Whether it is an online media buy, the development and management of an effective affiliate program, or the design and delivery of a targeted and postal campaign with 95% delivery success rates, we work with you to increase your brand awareness, increase campaign results, improve the efficiency of your operations, and help maximize your profitability.
Online Gaming Marketing Services
- Online Marketing
The majority of the promotion that you do as an online operator is online. While you shouldn't restrict yourself to online media only, as a well-crafted online marketing and media buying strategy will return results.
We are pleased to facilitate online marketing programs for our clients, using our aggregate purchasing strength to negotiate the best prices for your online media buys. Contact us to discuss effectively integrating your online marketing program with your affiliate program, promotions, and offline traditional media.
- Offline Marketing
Need higher response rates and more quality customers? Direct mail marketing (yes, the hard mail you get in your mail box) works! Adults who bet and gamble respond to direct mail. A recent study found that 52% of adults gamble have done something in the past 12 months as a result of the direct mail they’ve received.*
Many gaming brands use direct mail regularly to complement online marketing activities for higher overall response rates for player acquisition, player reactivation and player retention often at lower than average costs.
We make direct mail marketing easy for you with our turnkey service or if you prefer, we can provide only the services that you need. We will save you time and money with our volume-discount purchasing power for complete print production, CD/DVD replication, variable data printing, letter shop, fulfillment, and mailing needs. Player Response Marketing has over 40 years of combined experience and we will show you how to increase your results with a positive ROI.
If you're looking for better results, more quality customers, positive ROI and lower costs, please contact us today!
* Source: TGI 2009 Q4.
- Affiliate Management
Affiliates are the single most important source of new players for online gaming properties. Not only do they tend to deliver players with above average life-time values, but they have the potential to deliver an unlimited number of players. Affiliates also help increase your brand exposure and awareness, and are indirectly responsible for a good percentage of your additional traffic.
Land based operators should also be looking at affiliates as a way to increase traffic into their casinos, and onto their online websites.
A properly built and managed affiliate program is essential for your growth and success. Talk to us about how we can help you create effective affiliate solutions!
Affiliate Management Services include:
- Affiliate Software Acquisition
- Affiliate Recruitment, Management & Support
- Payment Administration
- Representation at Affiliate Conferences
Remove The Hassle of Daily Operations
Fulfillment is the packaging and delivery of orders that are performed regularly. This sounds straight forward and fulfillment can either be done in-house or outsourced. If your company is small an in-house solution may be fine. If your company is growing and your company is at the point when fulfilling orders takes too much time for you and your employees, Player Response is the ideal out-source solution. We will remove the hassle of fulfillment and you and your employees will have more time to make more money from other parts of your business.
- Media Buying
Media buying, whether using online media or more traditional offline methods, can be a time consuming and frustrating experience. Testing new media can be costly, and you are rarely sure what kind of ROI you will receive.
Let Player Response help you select the best media for your business, using our past experience and proven results from a variety of media. We’ll help you manage the process from purchase through response, and provide you with the best possible advice at every step.
Regardless of your target market, we’ll work with you on all types of media buys, including;
- Online Gaming Portals
- Ad Networks
- CPA, CPC, CPM and CPL Programs
- Television & Radio
- Print Ads
- Prospect Lists
- Direct Mail Programs
- SEO & PPC
There is no doubt that ranking high on search engines will increase the traffic to your site. With 97% of consumers using the internet to search for goods and services*, you need to be found.
A proper SEO and SEM (search engine marketing) strategy will ensure your visibility to prospective customers searching for your area of expertise. Reaching out through PPC campaigns will help you capture players regardless of your search ranking, and it will deliver qualified players to your operations.
- Search Engine Optimization Services
- Search Engine Marketing Strategies
- Pay per Click Campaign Management
Source: Kelsey Group Study 2010
- Mailing Lists
Pinpoint key markets and the best players with the widest selection of mailing (postal and email) lists available for people who gamble on line and gamblers who frequent land-based casinos. We can help you select the best data for your marketing needs that will generate the best response rates. If we don’t have it, we will find it for you. The lists we represent are 95% deliverable and that means your brand offer and call to action will get through. If you’re looking for new channels for player acquisition, let us help.
- Social Marketing Game Development
Player Response develops exciting and fully branded game apps on social networks (ie: Facebook) for gambling operators to market and position their brands via social games in order to: Generate revenue, acquire new players and convert them to your real money site, and build a U.S. player database and position your business for regulation. If social game development is a priority for your business, talk with us.
- SMS Marketing
Player Response is very pleased to offer what is simply the best SMS messaging service that is on the market today. Player Response provides you with exceptional value for service. Our SMS service is fully personalized and offers real time text tracking. To increase results from your SMS marketing, contact us today.
- Player Promotions
Are you having trouble coming up with new and exciting promotions for your players? Player Response provides full, turn-key promotion development for our clients. From concept through creative, content through support, we deliver a full promotion ready to be integrated into your existing business.
Promotion services include:
- Promotion Concept and Development
- Communications with Client, Marketing, Players and Affiliates
- Direct Mail and Fulfillment
- Online Rewards Redemption
- Conversion, Retention & Reacquisition Mailings
- VIP / Reward Programs
Are you recognizing and rewarding your most valuable customers? Everyone likes to feel important, and high rollers expect a level of service and rewards that speak to their value to your gaming operations.
Player Response works with your marketing team to create and market an effective player rewards and exceptional VIP recognition programs.
Tell us about your players and we’ll tailor a program to fit your needs, and one that will increase your average player life-time value through greater action and retention.
VIP/Reward Program Services include:
- Rewards Program Development
- Rewards Store Creation & Management
- Player Communications
- VIP Program Creation
- VIP Player Communication & Rewards
- VIP Player Events
- Creative Designs
Exciting and effective banners, html emails, and other creative elements are an essential part of your marketing strategy.
We can provide fast turnarounds for all your creative needs; including player newsletters, affiliate banners, site reviews, customized landing pages, and of course all of the components necessary for your direct mail campaigns, including CD art, scratch card design, letterhead and envelope design and print.
If you want your creative to bring you new business, let us help!
Exciting and effective player promotions should not be limited to emails that are sent to players, or offers listed on your website. We can help you engage new and current players through the creation and management of both online and offline player events, tournaments, and hospitality suites.
We work with the largest online private tournament organizer, and our experienced team has created offline events at the WSOP, Foxwoods, and the Borgata in Atlantic City, as well as at many industry trade shows and conferences.
If you want to add a personal touch to your relationship with players and/or your affiliates, let Player Response create an event that will leave a lasting impression.