Land-based gaming operators benefit from our extensive experience in the online gaming space, trusting us to take their operations online. Results are increased market presence, and ultimately more customers to their overall business. From software selection, online brand creation, and business strategies, we work with land-based gaming brands to translate their offline reputation into an effective online presence that reflects your business values.
To be as successful online as the operator is in the traditional gaming locale is where Player Response comes in. We listen to your needs, provide the best options to meet those needs, facilitate the building of your online presence, and at your option can manage part or all of your online presence. Ultimately the goal of both parties will be to train your team to manage your virtual site as well as they manage the rest of your business.
- Online Marketing
Yes, you DO need to market your casino online. A recent Kelsey Group survey indicated that 97% of consumers us the internet to research businesses and services in their local area. With the average consumer using multiple media sources when making their decisions, it is important that you are visible in many different channels.
We work with you to ensure that you are listed with the major search and directory sites, and help increase your visibility through optimizing your website content, adding blogs, and helping you build a presence through social media.
Contact us to discuss how we can enhance your:
- Opt-in Email Acquisition Programs
- Full Online Media Buying
- Online Player Events Designed to Drive Traffic Offline
- Affiliate Program Development & Management
- Offline Marketing
Need higher response rates and more quality customers? Direct mail marketing (yes, the hard mail you get in your mail box) works! Adults who bet and gamble respond to direct mail. A recent study found that 52% of adults gamble have done something in the past 12 months as a result of the direct mail they’ve received.*
Many gaming brands use direct mail regularly to complement online marketing activities for higher overall response rates for player acquisition, player reactivation and player retention often at lower than average costs.
We make direct mail marketing easy for you with our turnkey service or if you prefer, we can provide only the services that you need. We will save you time and money with our volume-discount purchasing power for complete print production, CD/DVD replication, variable data printing, letter shop, fulfillment, and mailing needs. Player Response Marketing has over 40 years of combined experience and we will show you how to increase your results with a positive ROI.
If you're looking for better results, more quality customers, positive ROI and lower costs, please contact us today!
* Source: TGI 2009 Q4.
Remove The Hassle of Daily Operations
Fulfillment is the packaging and delivery of orders that are performed regularly. This sounds straight forward and fulfillment can either be done in-house or outsourced. If your company is small an in-house solution may be fine. If your company is growing and your company is at the point when fulfilling orders takes too much time for you and your employees, Player Response is the ideal out-source solution. We will remove the hassle of fulfillment and you and your employees will have more time to make more money from other parts of your business.
- Media Buying
Media buying, whether using online media or more traditional offline methods, can be a time consuming and frustrating experience. Testing new media can be costly, and you are rarely sure what kind of ROI you will receive.
Let Player Response help you select the best media for your business, using our past experience and proven results from a variety of media. We’ll help you manage the process from purchase through response, and provide you with the best possible advice at every step.
Regardless of your target market, we’ll work with you on all types of media buys, including;
- Online Gaming Portals
- Ad Networks
- CPA, CPC, CPM and CPL Programs
- Television & Radio
- Print Ads
- Prospect Lists
- Direct Mail Programs
- SEO & PPC
There is no doubt that ranking high on search engines will increase the traffic to your site. With 97% of consumers using the internet to search for goods and services*, you need to be found.
A proper SEO and SEM (search engine marketing) strategy will ensure your visibility to prospective customers searching for your area of expertise. Reaching out through PPC campaigns will help you capture players regardless of your search ranking, and it will deliver qualified players to your operations.
- Search Engine Optimization Services
- Search Engine Marketing Strategies
- Pay per Click Campaign Management
Source: Kelsey Group Study 2010
- Mailing Lists
Pinpoint key markets and the best players with the widest selection of mailing (postal and email) lists available for people who gamble on line and gamblers who frequent land-based casinos. We can help you select the best data for your marketing needs that will generate the best response rates. If we don’t have it, we will find it for you. The lists we represent are 95% deliverable and that means your brand offer and call to action will get through. If you’re looking for new channels for player acquisition, let us help.
- Social Marketing Game Development
Player Response develops exciting and fully branded game apps on social networks (ie: Facebook) for gambling operators to market and position their brands via social games in order to: Generate revenue, acquire new players and convert them to your real money site, and build a U.S. player database and position your business for regulation. If social game development is a priority for your business, talk with us.
- SMS Marketing
Player Response is very pleased to offer what is simply the best SMS messaging service that is on the market today. Player Response provides you with exceptional value for service. Our SMS service is fully personalized and offers real time text tracking. To increase results from your SMS marketing, contact us today.
- Creative Designs
Exciting and effective banners, html emails, and other creative elements are an essential part of your marketing strategy.
We can provide fast turnarounds for all your creative needs; including player newsletters, affiliate banners, site reviews, customized landing pages, and of course all of the components necessary for your direct mail campaigns, including CD art, scratch card design, letterhead and envelope design and print.
If you want your creative to bring you new business, let us help!